Kids and vegetables

Background

• Consumer driven concept development starts with determining specifi c consumer segments and their specific needs.
• Children need to increase their vegetable consumption.

Hypothesis

Distinct preparation methods and presentation may lead to different sensory experiences and liking. This presents opportunities to stimulate vegetable consumption.

• Studies have been designed to study children’s and parents’ behaviors in relation to vegetables consumption, and focusing on children’s autonomy.
• Opportunities to increase vegetable consumption are related to:
  1. different preparation methods.
  2. different ways of presenting the vegetables.

“Insight in relevant behavioral, situational and product variables, opens up the opportunities to change dietary behaviour”.

Link to brochure Identification of opportunities, “Kids and vegetables”