Publications of the Marketing and Consumer Behaviour Group
Researchers of the Marketing and Consumer Behaviour Group publish on a regular basis in scientific journals, professional journals, scientific and popular books, and proceedings.
Our publications
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Data underlying the publication: "Typical Atypicalities: An Exploratory Study on Factors Predicting Atypicality in New Products and Their Associations with Consumer Responses"
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Wearing pineapple leaves? : Consumer responses to fashion products made from repurposed materials
Wageningen University. Promotor(en): A.R.H. Fischer, co-promotor(en): I.E. de Hooge - Wageningen: Wageningen University - ISBN: 9789464475869 -
Pineapple leather? Yes, as long as it looks like leather
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Data from: Breeding by intervening: Exploring the role of associations and deliberation in consumer acceptance of new breeding techniques
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Data on the Netherlands and United Kingdom's Citizens Juries on New Plant Breeding Techniques
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Breeding by intervening: Exploring the role of associations and deliberation in consumer acceptance of different breeding techniques
In: Book of Abstracts of the Joint SCORAI-ERSCP-WUR Conference - Wageningen: Wageningen University & Research - p. 359-359. -
Amsterdamse scholen worstelen met een gezonde kantine: de supermarkt om de hoek lonkt altijd
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Food4Me - personalised nutrition European 9 countries public acceptance survey - Dataset from WP2
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De snackbar lonkt altijd
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Data on food systems stakeholders' perspectives on future-proofing crops