Marketing and Consumer Behaviour Group

The domain of the Marketing and Consumer Behaviour Group’s research and education program is the food, agribusiness, and institutions interested in food and agriculture. This domain provides excellent opportunities to contribute to the knowledge in the field of marketing and consumer behaviour.

Our education

The Marketing and Consumer Behaviour Education program has two specialisations:
Marketing Management and Consumer Behaviour. Find out more about the possibilities to follow a course.

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Our research

The research program aims to contribute to scientific knowledge in the area of marketing and consumer behaviour being relevant to the domains of agribusiness, food industry,food-related (governmental and NGO) institutions, and consumers. Read more about the research context.

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