Marketing and Consumer Behaviour Group
The domain of the Marketing and Consumer Behaviour Group’s research and education program is the food, agribusiness, and institutions interested in food and agriculture. This domain provides excellent opportunities to contribute to the knowledge in the field of marketing and consumer behaviour.
Chair holder
Our education
The Marketing and Consumer Behaviour Education program has two specialisations:
Marketing Management and Consumer Behaviour. Find out more about the possibilities to follow a course.
Our research
The research program aims to contribute to scientific knowledge in the area of marketing and consumer behaviour being relevant to the domains of agribusiness, food industry,food-related (governmental and NGO) institutions, and consumers. Read more about the research context.
Latest publications
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Attitudes and attitudinal ambivalence change towards nanotechnology applied to food production (Online First)
Public Understanding of Science (2014). - ISSN 0963-6625
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Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists
International Journal of Research in Marketing 30 (2013)1. - ISSN 0167-8116 - p. 83 - 97.
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Consumers’ intention to use health recommendation systems to receive personalized nutrition advice
BMC health services research 13 (2013). - ISSN 1472-6963